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Keynote Speaker Business Development Can Feel Overwhelming: It Doesn’t Have to be That Way.

Keynote speaker business development starts with a conversation. Here’s what working together can look like.

Speakers come to me at different stages, with different gaps, and different appetites for support. What I offer scales to match.

Most people start with the AI Visibility Audit — a concrete diagnostic that answers the question you’ve probably been wondering about: when buyers search for someone like you, what do they actually find? From there, the right next step depends on what the audit surfaces and what you want to do about it.

Dr. Keith Keating

Keynote Speaker & Author

The AI Visibility Audit helped me understand the gaps and errors in my digital presence I didn’t know existed. For any speaker, even those with an established presence, I highly recommend the report to help you learn what you didn’t know and elevate how you show up in the AI marketplace.

Dr. Keith Keating

Start Here: Keynote Speaker Business Development

The AI Visibility Audit — $597

The audit is a research-first engagement. Before we meet, I run structured queries across ChatGPT, Claude, Perplexity, and Gemini: testing how AI platforms represent you, where you’re missing, and what’s creating confusion or silence when buyers search. AI adoption among meeting professionals is growing in use.

In practice, this means testing exactly what Known, Recommended, Chosen measures (whether AI can identify who you are, whether trusted sources make it confident enough to recommend you, and whether your content actually matches the situations buyers are in).

You receive a written report before our 45-minute call. The call is where we work through what it means, prioritize what to fix first, and map out what comes next.

What you get:

  • Targeted queries across four AI platforms — blind and prompted conditions
  • Written AI Visibility Report delivered before the call
  • 45-minute review and diagnosis session
  • Strategic interpretation of findings — not just what’s wrong, but why it matters
  • 3–5 prioritized actions you can start immediately

Who it’s for: Any speaker who wants to know how AI platforms represent them — and what it’s costing them in bookings they never knew they lost. Most people are surprised by what the audit finds. Some are relieved. None of them regret knowing.

Not sure what to do with it all once you have it? That’s normal — a full audit surfaces a lot. We’ve got options for you.

Sheryl Raphael Whitaker, ICF-ACC

Keynote Speaker · Amazon #1 Bestselling Author, It Starts With Joy

Jonathan did not just give me general advice. He helped me build an actual plan I could execute, asked smart questions, challenged my thinking in helpful ways, and gave me tools that made me feel much more prepared and confident.

For speakers who want a thinking partner

Strategic Advisory — By Arrangement

This is an ongoing relationship with a monthly rhythm. Keynote speaker business development needs a cadence (and this helps). We meet one to two times per month, and I’m available between sessions for the questions that come up — because the questions that matter rarely wait for the next scheduled call.

For instance, a bureau calls with an unexpected opportunity, or a fee negotiation goes sideways mid-conversation.

What we work on follows your agenda. One month it might be prep for a high-stakes pitch to a corporate client.

The next, a fee benchmarking conversation, a content question, or a read on whether a particular event is worth your time and energy. Sometimes it’s just thinking through a decision with someone who knows the space and will tell you what they actually think.

What this looks like in practice:

  • Monthly sessions — 60–90 minutes, structured around what you’re working on
  • Async support between sessions for time-sensitive questions
  • Event prep and debrief when relevant
  • Honest perspective, not validation

Right for you if:
You’re past the early stage, doing real work, and want a strategic sounding board who knows this industry — without the overhead of a full engagement. You don’t need someone to do the work for you. You need someone to think alongside you.

Not right for you if:
You’re looking for someone to execute. That’s what the Embedded Partnership is for.

For speakers serious about building deliberately

Embedded Partnership — From $4,500/month

This is the full engagement. I work as an extension of you and your team, embedded in the things that actually move your business, not parachuting in for a session and leaving.

The scope spans everything that drives speaker growth outside of content and visibility infrastructure: pricing, strategic outbound, event intelligence, meeting and negotiation prep, human and organizational profiling, market and competitor analysis. We don’t pick one lane. We work across all of them, in the proportion your situation calls for.

What this looks like in practice:

  • Regular sessions plus ongoing availability, the cadence fits what we’re working on;
  • Proactive intelligence, I bring you things you didn’t know to ask about;
  • Meeting and pitch prep, knowing who you’re talking to before you walk in;
  • Event strategy, before, during, and after;
  • Warm introductions when they’ll actually move something forward: PR contacts, bureau relationships, peer speakers, prospective clients

Right for you if: You’re serious about building deliberately and you want a partner who’s in it with you, not a consultant who hands you a report and leaves. You have real momentum and you want to compound it. Or you’ve been stuck at a plateau and you’re ready to understand why and do something about it.

A few things worth knowing: I work with a small number of partners at this level at any given time. Not as a scarcity tactic, because the work requires genuine attention and I won’t take it on if I can’t do it well.

Not right for you if: You’re looking for a quick fix, or you already have a fully-defined plan and just need someone to execute it. That’s a different kind of engagement than this one.

The engagement starts with a conversation where we both figure out if it’s the right fit.

Not sure which keynote speaker business development path fits?

Book a 35-minute call — no pitch, no agenda. I’ll tell you honestly what makes sense given where you are.