You Can’t Scale Serendipity
Most speakers show up, shake hands, and hope something sticks. There’s a better way — and it works whether you’re on stage or in the audience.
Free Quarterly Workshop · For Professional Speakers
60 minutes · Free · Runs Quarterly
Real-world result: 35X improvement in pre-conference outreach response rates using this system
What Attendees Say
“Such a great session!!!
Dan Cox — DisruptHR Speaker
“A great start in my effort to get back into speaking!”
John Paul Engel — International Speaker and Consultant
I’ve spoken at plenty of events, including Toastmaster conferences, but I’d never thought about outreach or connection beforehand — I’d just show up and give my talk. This conversation opened my eyes to something I hadn’t considered at all: having a plan.
Teri Kingston, Speaker Coach, Keynote Speaker, Author
You’re Surrounded by Opportunity at Every Event You Attend. Most of It Goes Uncaptured.
Whether you’re keynoting, presenting a breakout, or simply attending as a participant — every event you go to is packed with intelligence, relationships, and opportunity that most speakers walk right past. Not because they aren’t smart. Because they don’t have a system.
Here’s what’s sitting in that room while you’re making small talk:
Conversations that could reshape your next keynote topic — “we’re all struggling with X right now”
Potential clients watching how you show up before they ever book you
Competitive intelligence — who’s being hired, what they’re charging, how they’re positioning
Strategic partners and suppliers you didn’t know you needed
Reputation signals — what people are saying, what they’re noticing about you
Industry shifts happening in real time, before they show up in any report
Real World Example
A colleague keynoted for 500 ideal clients. Zero preparation.
8 leads. Should have been 30–40.
That’s roughly $500,000 in lost pipeline: from a single event. The problem wasn’t his talk. It was everything around it.
What This Workshop Covers
A focused 60-minute session built specifically for professional speakers — whether you're attending your first industry conference or your fiftieth.
Part 01
Think Beyond the Obvious
Events aren't just about immediate bookings. Learn to capture five types of strategic value — relationship intelligence, market insights, competitive data, customer understanding, and reputation signals — and why most speakers only ever chase one of them.
Part 02
The Human Bridge
Master the psychology of purposeful connection using the Pyramid of Understanding framework. Move from awkward small talk to conversations that actually go somewhere — without feeling pushy or salesy.
Part 03
The Three-Phase System
Before, During, After. A systematic approach that turns any event — whether you're on stage or in the audience — into a compounding asset for your speaking business.
You'll Walk Away With
- ✓ A customizable Event Planning Template for your next event
- ✓ A live profiling demonstration — see exactly how to research and approach targets
- ✓ The real-world case study behind a 35X improvement in outreach response rates
This Is For You If...
- → You're a professional speaker at any stage — emerging or established
- → You attend industry events, conferences, associations, or networking events
- → You feel like you're showing up but not getting the full return
- → You want a repeatable system, not more generic networking advice
- → You're ready to treat every event like the strategic asset it actually is
This is not for you if you're looking for a shortcut, a script, or a quick fix. This is for speakers who want to underst
Join the Next Free Session
Duration
60 minutes
Format
Interactive + Live Demo
Investment
Free
Cadence
Runs Quarterly
Can’t make it live? Register anyway — you’ll get access to the recording.
Ready to Go Deeper?
Have a Specific Event Coming Up?
The workshop gives you the framework. If you have a conference, tradeshow, or speaking engagement on the horizon and want hands-on strategic support — before, during, and after — Event Strategy Coaching is built exactly for that. We start with a discovery call to understand your event and whether it's the right fit.
- ✓ 90-minute strategic planning session
- ✓ Email support throughout your preparation
- ✓ 30-minute pre-event refinement call
- ✓ 30-minute post-event debrief and follow-up strategy
- ✓ Customized Event Planning & Execution Framework
Before the next event? Let's talk about growing your speaking business
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