Written by Jonathan Dunnett
LinkedIn feels tougher than it should?
If you’ve done the hard work and landed an interview—especially in a niche field—you’ve already accomplished something that many job seekers are struggling to get (especially right now). But, what you do after that interview matters just as much as how you performed in it.
And here’s the mistake too many people make:
They ghost.
They treat the process as purely transactional. They do the interview, don’t get the job, and move on without a second thought. No follow-up, no relationship-building, no curiosity about how they might stay in touch or add value down the line.
That’s a wasted opportunity: let me tell you why.
The Interview Isn’t Just a Gate: It’s the Start of a Relationship
I was speaking recently with someone who had interviewed in a niche industry. The kind of space where everyone knows everyone, or at least knows someone who knows someone. They had connected with someone influential in that space—but when the job didn’t pan out, they were ready to “cut the cord” and move on.
That’s the wrong mindset.
In tight-knit industries, your reputation travels faster than your resume. The impressions you leave—good or bad—can stick. And even more importantly, those post-interview moments are often a further opportunity in building a real, human relationship with someone in your field: because whether you realize it or not, you’ve already been building one.
You’ve Got Their Attention—Now Build on It
Not sure how to continue the conversation after an interview? Here’s how to shift from “job-seeker” mode into “value-adder” mode:
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Refer someone else. If you see another job posting from the same company and know someone who’s a great fit, offer to make an intro. It shows awareness and generosity.
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Share relevant resources. Maybe they mentioned they’re shopping for a new CRM. If you know someone with experience—or read a relevant article—pass it along. A simple “Thought of you when I saw this” goes a long way.
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Stay in the loop. Keep the line warm with an occasional update, helpful insight, or mutual connection. Don’t overdo it. But don’t disappear.
- If you’ve struck on a shared passion during your recruiting process, talk about it. We all have things that we love, and if you find a true, mutual thing that you enjoy, share it. “There’s a model train show coming up! Did you hear about that?”
When you help someone solve a challenge that they have, or, you share a genuine interest that you both have, you’re naturally building a relationship: that’s how real networking works.
But What If They’re Just a Taker?
Not everyone will reciprocate. Just ask Steph Mui. She had a former MD who was a taker realize that she could help him… well, she (within her rights) chose not to do so.
Some people are takers. They’ll gladly accept your help and never think to return the favor. That’s fine—just be aware of the dynamic. Strategic networking means paying attention to who you’re building with and making sure it’s worth your time and energy.
Don’t give endlessly. But don’t withhold your value just because you didn’t get the job.
The Job Market Has Changed. Your Strategy Should, Too.
In easier times, some professionals could bounce from job to job without much effort. That’s changed. Today’s market is tougher, more competitive, and slower-moving. People are sending out hundreds of applications and getting only a handful of interviews.
If you’re lucky enough to connect with someone through that process—even if it doesn’t lead to an offer—you’ve opened a door. Don’t slam it shut.
“Following Up Feels Desperate.” No, It Doesn’t.
Let’s get this out of the way: following up after a rejection isn’t desperate.
What’s desperate is acting desperate—being pushy, angry, or entitled. If you show up with curiosity, respect, and value? That’s not desperation. That’s emotional intelligence.
You’re not asking them to “do you a favor.” You’re staying human in a process that often feels inhuman.
You wouldn’t ghost someone after a great chat at a conference or coffee shop. So why do it after an interview?
Wrapping up
Networking isn’t about collecting contacts. It’s not about business cards. It’s about cultivating relationships.
If someone took the time to meet with you—even in the context of a job interview—that’s an entry point. Don’t waste it. Be strategic. Be generous. And remember: the long game is where real career growth happens.
Ready to network more effectively?

