Written by Jonathan Dunnett
Spotting opportunities… for others?
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So you want to do a Christmas movie?
A few years ago I got introduced to a famous actor: she was working on some things for her business outside of being an actor (the movie/TV business is undergoing some tough things, if you haven’t seen with Veo3, Sora and other AI-enabled tools), and it’s been delightful to get to know her.
She has been in a lot of Christmas movies (among other things), and recently, I saw an opportunity to connect her with someone else in my network because it made great sense.
Now, we’ll see what happens with that: I have no agenda, other than connecting them because I think there may be a mutual opportunity.
What I’ve found with this approach is that it can be immensely helpful not just to those I introduce, but, it is helpful to me with the relationship that I have with them.
Why?
- I’m bringing them value by spotting opportunities FOR them
- I’m bringing together people that can create mutual value (i.e. It’s not one-sided)
- There is typically gratitude stemming from a good mutual introduction. I’ve seen this time and time again.
Law and Order and Networking
I’m even aware of an attorney who was doing business development: their ENTIRE practice was focused on doing favours for people, including bringing them together.
My challenge to you today?
- Think about who in your network would be delighted to meet each other
- Write them each first: ask for permission and give background context.
“I think you should meet Joe because ________________________”. Done well, this can be amazing. Do not just introduce people without getting their permission: this is a big no-no in 99.9% of situations.
3. Try and connect at LEAST two people this week. It shouldn’t take more than about 5 minutes of work. Let me know how it goes!
Happy connecting!
Jonathan
Ready to network more effectively?
