A research-first engagement that shows you how you show up when event planners ask AI for a speaker — why, and what to do next.
Speaker AI Visibility Audit
You’ve built the credibility. Find out if AI is giving you credit for it
Built from original research across 94 speaker websites and live testing across four AI platforms.
Not a generic scan, the only audit built specifically for how event planners now find speakers.
$597
USD · One Time
checkWritten AI Visibility Snapshot, researched and delivered before the call
check45-minute strategy call with me — not a template walkthrough
check3–5 prioritized actions you can start the same day
Choose a time at least 7 days out — that window lets me do the research properly and gives you time to read the report first.
Sound familiar?
You’ve rebranded
…but you’re not sure AI caught up.
You’re creating content
…but it’s not converting to bookings.
You’re getting referrals
…but you’re invisible to strangers.
You have the credibility
…but AI is recommending someone else.
Why this audit
I ran a research process across 94 top speaker websites from all over the world, and will publish the findings in The 2026 State of AI Search for Speakers (forthcoming). That research was instrumental in building the audit methodology — this isn’t a one-off service, it’s a tested process, applied to you.
As a Council of Competitive Intelligence Fellow with 18+ years turning scattered information into a clear competitive picture, this is the exact skill set the question requires — not “do you know AI,” but “can you read signal across sources the way an analyst does.” Most people offering this service can’t.
What Clients Say
The report was incredibly detailed, accurate, and very much aligned with my goals as a speaker.
Jonathan asks a couple of questions, does his research, and comes back with an audit of how AI tools like Claude, ChatGPT, and Gemini see me as a speaker — then lays out specific steps to close the gap. The recommendations were incredibly actionable, and his approach is intentional and relational even on a deeply technical subject.
Dr. Deb Mashek — Keynote Speaker, Author of Collabor(h)ate
He showed me exactly how AI tools evaluate speakers and where my real opportunities are — in a way I hadn’t been able to see on my own.”
Jonathan didn’t just hand me a list of findings. I came away with a clear roadmap and someone I can go back to as I work through it. I’m genuinely impressed with what he’s building.
Amy Radin — Keynote Speaker, Columbia Lecturer, Author, The Change Maker’s Playbook
The shift event planners have already made
AI Search Is Now How Speakers Get Found.
Most Speakers Are Invisible.
Event planners used to Google “keynote speaker on leadership.” Now they ask ChatGPT “who should I hire to speak at our leadership conference about employee engagement?” The answer they get influences their decisions, and it has little to do with your Google ranking.
AI systems form recommendations based on what they know about you across the web: your content, your citations, how you’re described, who’s talking about you. Most speakers have never optimized for this — most don’t even know what these systems say about them.
206%
Growth in referral traffic from ChatGPT to the open web, January 2025 to January 2026
93%
Of AI Mode sessions end without a single click. If you’re not mentioned, you don’t exist
65–85%
Of ChatGPT prompts don’t match any indexed keyword. Traditional SEO can’t capture this surface
1.4%
Blind queries “Who do you recommend as a speaker for _________?” didn’t see the speaker show up in results. Most speakers simply aren’t in the conversation
Jonathan Dunnett, client audit data
What this looks like in practice
In one case, AI confidently identified a speaker as a completely different, unrelated person — a full hallucination, not a mix-up. That’s actively working against a speaker’s ability to get booked.
Who You Are — And How This Audit Helps
“I create my own content and manage my own presence.”
You’re not sure if any of it is registering where buyers are actually looking now. The audit tells you what AI platforms are seeing.
“I have a team or agency handling my digital presence.”
The audit gives you an independent read — not filtered through whoever is managing your accounts.
“I just ended a relationship with someone who wasn’t delivering.”
Before you invest again, get a clean baseline of where things actually stand.
“I manage my own presence but the technical side is a black box.”
The audit surfaces what’s missing and explains what it means in plain language.
What happens after you book
How the audit works
1. Book and pay
Choose a time at least 7 days out — time to research properly, time for you to read the report first.
2. Answer a few questions during booking
Your website, topic, audience, peer speakers, current fee, and goals — this shapes the research.
3. The research
Targeted queries run across ChatGPT, Claude, Perplexity, and Gemini, built specifically for your speaking business. Plus, we analyze the data inputs, too: anyone can “just run queries” – that’s not what this is.
4. Written Snapshot delivered
Arrives by email at least 48 hours before your call — findings, primary gap, 3–5 prioritized actions.
5. 45-minute review call
You’ve already read the report, so we go straight to the strategic conversation — what to prioritize, what’s realistic.
Is it worth $597 for a 45-minute call?
You’re not paying for 45 minutes. You’re paying for hours of original research across four AI platforms, a written report, and a strategic conversation to act on it. Whether you command $3,000, $10,000 or $30,000 for a keynote, one AI recommendation you’d otherwise have missed pays this back many times over.
What’s Available Beyond the Audit
Going Deeper
Implementation Planning Session
A focused two hours to work through every recommendation, assess your setup, and build a sequenced action plan.
$497
Foundation
A 90-day build of your core identity signals: schema, structured data, and the site-level details that tell AI platforms who you are today, not who you were five years ago.
$6000
AI Visibility Authority Engine
Ongoing management of your AI visibility: up to 4 content pieces a month made citable, your identity data kept current as your career evolves, monthly tracking, and a standing strategy call.
$3500+
Per Month, Customized to your needs
Common questions
What People Ask Before Booking Their Speaker AI Visibility Audit
$597 seems like a lot for a 45-minute call. Is it worth it?
See the no-brainer math above — the short version: yes, if you’re commanding real speaking fees, and this probably isn’t your starting point yet if you’re not there yet.
How do event planners actually use AI to find speakers?
They ask conversational questions and act directly on what the AI recommends. Many never visit a bureau site at all — the AI answer is the shortlist.
Can’t I just run these queries myself?
The queries are only half the value — knowing what the results actually mean is what makes this useful. Knowing why you are where you are and what to do next? That’s the real value.
What if I show up well in the results?
That happens, and it’s genuinely useful to know. We’ll look at what’s working and whether there are adjacent queries you should be visible for but aren’t.
Who conducts the audit?
Jonathan Dunnett, personally — every audit, every time. Not a junior team member, not a VA.
Ready to see where you stand?
$597 USD. Book a time at least 7 days out — that window gives me time to do the research and gives you time to read the report before we talk.
Questions before you book? Get in touch.