# Jonathan Dunnett
> Jonathan Dunnett is a speaker growth strategist who applies competitive intelligence methodology (18+ years, CI Fellow) to speaker business development, using the VCT (Visible, Connected, Trusted) framework. His current focus is AI visibility for speakers: how event planners and buyers use AI search to find keynote talent, and how speakers can be found, cited, and recommended.
## Sitemaps
[XML Sitemap](https://jonathandunnett.com/sitemap_index.xml): Includes all crawlable and indexable pages.
## Core Frameworks
- [The Approach](https://jonathandunnett.com/the-approach/): Overview of the methodology applying competitive intelligence to speaker business development.
- [VCT: Visible, Connected, Trusted](https://jonathandunnett.com/the-approach/visible-connected-trusted/): The core framework.
- [Known, Recommended, Chosen](https://jonathandunnett.com/the-approach/known-recommended-chosen/): Sub-framework of VCT.
- [The Pyramid of Understanding](https://jonathandunnett.com/the-approach/the-pyramid-of-understanding/): Moving from raw data through context to actionable intelligence.
- [Criteria](https://jonathandunnett.com/the-approach/criteria/): Building positive and negative customer criteria.
- [The Intelligence Cycle for Speakers](https://jonathandunnett.com/the-approach/intelligence-cycle/): Applying the intelligence cycle to speaking business development.
- [Frameworks](https://jonathandunnett.com/frameworks/): Index of frameworks used across the site.
## AI Visibility for Speakers
- [The 2026 State of AI Search for Speakers](https://jonathandunnett.com/ai-visibility-report-2026/): Annual report on how AI search is changing speaker discovery.
- [AI Search for Speakers](https://jonathandunnett.com/ai-search-for-speakers/): Are event planners finding you in AI search results?
- [Does AI Recommend You](https://jonathandunnett.com/does-ai-recommend-you/): AI visibility checklist for speakers.
- [Speaker AI Visibility Audit](https://jonathandunnett.com/speaker-ai-visibility-audit/): Research-first engagement showing how you show up when planners ask AI for a speaker.
- [Own Your Framework (Before AI Assigns It to Someone Else)](https://jonathandunnett.com/speaker-framework-ai-visibility/): Why a signature framework needs a dedicated, LLM-readable page to be attributed correctly.
- [Why AI Doesn't Recommend Me as a Speaker? What to Do About It](https://jonathandunnett.com/why-ai-doesnt-recommend-me-as-a-speaker/): Why different AI tools return different speaker recommendations, and how to fix it.
- [AI Speaker Recommendations: Are You Showing Up Where It Counts?](https://jonathandunnett.com/ai-speaker-recommendations/): A two-minute self-search to check your AI visibility.
- [How Event Planners Find Speakers: 5 AI Search Shifts](https://jonathandunnett.com/how-event-planners-find-speakers/): Five shifts in how AI search surfaces speakers in 2026.
- [What Event Planners Actually Look For on a Speaker's Website](https://jonathandunnett.com/speaker-website-mistakes/): Common website mistakes that cost speakers bookings, for both human and AI readers.
## Speaker Business Development
- [Applying the Pyramid: Speaker Business Development Before, During, and Over Time](https://jonathandunnett.com/speaker-business-development-pyramid/): Structured methodology for business development beyond intuition.
- [Context Compounds: How to Build a Speaking Pipeline That Lasts](https://jonathandunnett.com/how-to-build-a-speaking-pipeline/): Building durable understanding instead of chasing tactics.
- [Speaker Positioning Strategy: 3 Costly Booking Mistakes](https://jonathandunnett.com/speaker-positioning-strategy/): Fixing fragmented positioning across website, bureau listing, and LinkedIn.
- [Who Deserves a Spot on Your List? Customer Criteria for Speakers](https://jonathandunnett.com/customer-criteria-for-speakers/): Building positive and negative client criteria.
- [What Event Planners and Hiring Decision-Makers Actually Look for in Keynote Speakers](https://jonathandunnett.com/what-event-planners-look-for-speakers/): What matters depends on who's making the decision.
- [What Event Planners Actually Want from Speakers](https://jonathandunnett.com/what-event-planners-want-from-speakers/): Risk reduction over price as the core buying driver.
- [If You've Ever Googled a Client Before a Meeting, You've Already Done This](https://jonathandunnett.com/competitive-intelligence-for-speakers/): Strategic intelligence applied to booking, pricing, and positioning.
- [War, Tariffs, and Shrinking Stages: How Geopolitics Is Reshaping Speaker Opportunity in 2026](https://jonathandunnett.com/geopolitics-professional-speaking-2026-strategy/): Geopolitical and economic pressure on the speaking market.
- [How to Find and Evaluate Speaking Opportunities](https://jonathandunnett.com/how-to-find-evaluate-speaking-opportunities/): Evaluating which stages are worth pursuing.
- [How to Build a Predictable Speaking Pipeline (When Referrals Aren't Enough)](https://jonathandunnett.com/how-to-build-a-predictable-speaking-pipeline/): Building pipeline beyond referral dependency.
- [What Is Keynote Speaking? A Straight-Talk Guide for Speakers Just Getting Started](https://jonathandunnett.com/what-is-keynote-speaking/): Foundational explainer on the keynote speaking business.
- [Event Strategy for Speakers](https://jonathandunnett.com/event-strategy-for-speakers/): Maximizing business development opportunity at events.
- [You Can't Scale Serendipity: Strategic Event Execution for Professional Speakers](https://jonathandunnett.com/strategic-event-execution/): Deliberate strategy for event execution, on stage or in the audience.
- [Open Calls for Speakers](https://jonathandunnett.com/speaker-opportunities/): Manually curated, weekly-updated list of open speaking calls.
## Work With Me
- [Work With Me](https://jonathandunnett.com/work-with-me/): Overview of engagement options.
- [Fractional Speaker Growth Partner](https://jonathandunnett.com/fractional-speaker-growth-partner/): Ongoing fractional business development partnership.
- [Strategic Speaker Growth Program](https://jonathandunnett.com/strategic-speaker-growth-program/): 12-week intensive program.
- [Event Strategy Coaching](https://jonathandunnett.com/event-strategy-coaching/): Coaching to maximize speaking engagements and event opportunities.
- [Market Intelligence Coaching](https://jonathandunnett.com/market-intelligence-coaching/): Focused 45-minute research-backed coaching session.
- [Book a Call](https://jonathandunnett.com/book-a-call/): No-pitch introductory call.
## About
- [About Jonathan Dunnett](https://jonathandunnett.com/about-jonathan-dunnett/): Background as a speaker growth strategist and CI Fellow.
- [Newsletter](https://jonathandunnett.com/newsletter/): Weekly actionable ideas from strategic intelligence work applied to speaking.
- [Blog](https://jonathandunnett.com/blog/): Full archive of strategic business development insights.
- [Contact](https://jonathandunnett.com/contact/): Get in touch.